A web redesign project that captures W Hotels’ vibrant energy through oversized type, summer-inspired pastels, and a layout that celebrates bold experiences and expressive content.
Overview
TYPE
Website Redesign Concept
ROLE
Web Designer
TOOL
Figma, Adobe Illustrator
SKILL
Web Design, Illustration
How This Idea Started?
guest Behavior insight
Designing for guest behavior
To shape an experience-driven interface, I explored W’s guest segments across spending, stay patterns, and travel intent — visualized here as a stylized bubble map reflecting user energy, not just data.
B8EBE5
Weekend Explorer
F5FFAB
Luxury Seeker
FFCCB7
Party Group
FFF2F3
Long-Stay Nomad
D8E8FF
Business Traveler
http://www.linkedin.com/premium/redeem/?upsellOrderOrigin=premium_referrals_homepage_identity_1_sided_entry&coupon=rucVMgwvT&customKey=ref_c&redeemTypeV2=REFERRAL_COUPON
Design
Fresh. Luxe. Expressive.
01
Book
A bold gradient-framed layout that transforms booking into an expressive, fast-paced entry point.
02
W Music
Grid-based visuals echo vinyl sleeves, mixing retro flair with rhythmic scrolls and nightlife energy.
03
W Angel & Events
Vibrant blocks and punchy palettes spotlight cultural happenings with a magazine-style edge.
04
W Escape
Soft gradients and airy imagery evoke dreamlike wanderlust, making the scroll feel like a journey.
05
Homepage
Snappy, structured layout with clear navigation and a trendy Instagram wall that keeps things current.
06
About Us
Minimal, typographic design presents brand pillars like a gallery — confident, clean, and curated.
07
Offers
Promos designed like drops: graphic, bold, and gradient-filled to stop the scroll with style.